Here are the highlights from the S-1 regarding the year ended December 31, 2019. How do you go public during a pandemic using a virtual roadshow? By having extraordinary results. Along with a few other savvy acquisitions, the company has now built a behemoth in providing sales organizations with accurate email, phone, and intent data for B2B sales and marketing organizations. ZoomInfo had breadth, and not much depth, on business contact data. You probably know ZoomInfo from the results of your Google searches. The company acquired a competitor, RainKing, giving the two in-depth information on a few verticals, but limited breadth. It was known for its researchers who called companies to learn about IT initiatives and map IT organizations. DiscoverOrg was focused on providing data to IT sales organizations (hardware and software). A Brief ZoomInfo HistoryĪs you can see, ZoomInfo began as DiscoverOrg. Zoom’s prospectus shows that many other companies have come to the same conclusion. Almost all were already ZoomInfo customers.

I then checked with the companies I worked with.

My conclusion was that every B2B software company on the planet should subscribe to this service (or one like it). I saw a demo of ZoomInfo’s latest platform last year. ZoomInfo provides data to B2B sales and marketing organizations. These companies now form part of what is known as ZoomInfo Technologies which has filed to go public.

A few years ago I got to know and RainKing.

Zoom info subscription